Effective Date: March 26, 2024 | Last Updated: May 27, 2026
Privacy Policy | Auroral Strategies, LLC
Auroral Strategies, LLC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website at https://auroralstrategies.com, contact us, or engage our consulting services. By using our website, you agree to the practices described in this policy.
2. Who We Are
Auroral Strategies, LLC is a professional consulting firm incorporated in Alaska since 2016, providing decision-making, strategic planning, leadership assessment, and mentoring services to individuals, professionals, and organizations. Our website address is: https://auroralstrategies.com.
3. Information We Collect
We may collect the following types of information:
a. Information You Provide Directly
- Contact Information: Name and email address submitted through our contact form or email correspondence.
- Communication Data: Messages, inquiries, and other content you send us directly.
- Client Engagement Data: Information shared during consulting engagements, which is treated as strictly confidential (see Section 9).
b. Information Collected Automatically
- Website Usage Data: IP address, browser type, operating system, pages viewed, time spent on pages, and referring URLs, collected via analytics tools.
- Cookies and Tracking Data: Information collected through cookies and similar technologies as described in Section 6.
What we do not collect: We do not collect credit card numbers, payment details, or financial account information through this website. We do not operate an e-commerce store. We do not knowingly collect information from children under the age of 13.
4. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and communicate with you about our services.
- To schedule and deliver consulting services.
- To improve our website content, structure, and user experience.
- To analyze website traffic and usage patterns using aggregated, anonymized data.
- To comply with applicable legal obligations and respond to lawful requests.
- To protect the security and integrity of our website and business operations.
We do not use your personal information for targeted advertising. We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
5. Analytics and Third-Party Tools
Our website uses the following third-party analytics services to understand how visitors use our site:
- Google Analytics (via ExactMetrics): Collects anonymized data about website traffic including pages visited, session duration, and general geographic location. Google’s privacy policy is available at https://policies.google.com/privacy.
- Burst Statistics: A privacy-friendly, self-hosted analytics tool that collects basic traffic data without sharing it with third parties.
These tools collect data in aggregate and anonymized form where possible. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
6. Cookies and Tracking Technologies
Our website uses cookies — small text files stored on your device — to support site functionality and analytics. We use the following types of cookies:
- Strictly Necessary Cookies: Required for the website to function properly. These cannot be disabled.
- Analytics Cookies: Help us understand how visitors interact with our website. These are anonymized where possible.
- Functional Cookies: Remember your preferences to improve your experience.
We do not use cookies to serve targeted advertisements. You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality. For more information about cookies, visit www.allaboutcookies.org.
7. How We Share Your Information
We do not sell, trade, or rent your personal information. We may share information only in the following limited circumstances:
- Service Providers: Trusted third-party vendors who assist us in operating our website or conducting our business (such as web hosting providers), subject to confidentiality obligations.
- Legal Requirements: When required by law, court order, or governmental authority.
- Protection of Rights: When we believe disclosure is necessary to protect the rights, property, or safety of Auroral Strategies, LLC, our clients, or others.
- Business Transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction, with prior notice provided.
8. Data Retention
We retain personal information only as long as necessary for the purposes described in this policy, or as required by applicable law:
- Contact form submissions and email correspondence: Retained for up to 3 years unless a consulting relationship is established, in which case records may be retained for up to 7 years for business and legal purposes.
- Website analytics data: Retained in aggregated, anonymized form for up to 26 months, consistent with Google Analytics data retention settings.
- Cookies: Session cookies expire when you close your browser. Persistent cookies expire as described in Section 6.
When information is no longer needed, we securely delete or anonymize it.
9. Client Confidentiality
As a professional consulting firm, we treat all information shared during client engagements as strictly confidential. We do not disclose client identities, organizational details, strategic plans, or any other confidential information shared in the course of our consulting work to any third party without express written consent, except as required by law. Client confidentiality obligations survive the termination of any consulting engagement.
10. Data Security
We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include secure server infrastructure provided by InMotion Hosting, encrypted data transmission (SSL/HTTPS), restricted access to personal data, and regular security monitoring.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.
11. Your Privacy Rights
Depending on your location and applicable law, you may have the following rights regarding your personal information:
- Right to Access: Request a copy of the personal information we hold about you.
- Right to Correction: Request correction of inaccurate or incomplete information.
- Right to Deletion: Request deletion of your personal information, subject to legal retention requirements.
- Right to Opt-Out: Opt out of marketing communications at any time by replying “unsubscribe” to any email or contacting us directly.
- Right to Data Portability: Request your data in a commonly used, machine-readable format where technically feasible.
- Right to Withdraw Consent: Where processing is based on your consent, withdraw that consent at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us at zimmerdb@auroralstrategies.com. We will respond to your request within 30 days. We may need to verify your identity before processing your request.
12. Children’s Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take prompt steps to delete it. If you believe a child under 13 has provided us with personal information, please contact us at zimmerdb@auroralstrategies.com.
13. Third-Party Links
Our website may contain links to third-party websites, including links to purchase our book on Amazon. These external sites have their own privacy policies, which we do not control and are not responsible for. We encourage you to review the privacy policy of any third-party site you visit. The inclusion of a link does not imply our endorsement of that site’s privacy practices.
14. Jurisdiction and Governing Law
Auroral Strategies, LLC is incorporated and operates in the State of Alaska, United States. This Privacy Policy is governed by the laws of the State of Alaska and applicable federal law. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this policy. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
16. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Auroral Strategies, LLC
Email: zimmerdb@auroralstrategies.com
Website: https://auroralstrategies.com
We take all privacy inquiries seriously and will respond promptly and professionally.